6 Pinterest Boards That Can Benefit Animal Welfare Organizations (Guest Post)

pinterest buttonIf you’re an animal welfare organization and you don’t have a Pinterest account, get one. Pinterest is one of the fastest-growing social media sites today, growing 4377% since last year, and sending more referral traffic than Google+, Youtube, and LinkedIn combined.

Why is Pinterest so popular? Why are your SEO company, your friend who works in marketing and your mom all obsessing over this site? Because people love looking at pictures. Pictures make us laugh and cry; they intrigue, awe, and entertain us.

Aside from simply scrolling through pictures, most of the photos on Pinterest encourage people to do something. There are pins of recipes to cook, hairstyles to try, DIY projects to create, and . . . animals to adopt?


Pinterest’s call-to-action mindset gives animal welfare organizations an opportunity to possibly increase animal adoption, or at the very least, spread and share animal advocacy awareness. So how can animal welfare organizations take advantage of everything Pinterest has to offer? Check out these six boards to jumpstart your Pinterest account!

 “Adorable Animals” Board

little girl and cat meme

 Who can resist a board full of adorable animal pictures? No one with a heart! Create a board that showcases animals being silly and cute. Keep the board light and funny, something that will make people cheer up if they’ve had a bad day. Make sure to include pictures of all types of animals; don’t limit yourself to only cats and dogs. Most people who love animals love all animals, so don’t pass up a pin of an elephant taking a bath just because your organization doesn’t have any elephants to place up for adoption!

 “Up For Adoption” Board

Visiting animal shelters can often be overwhelming and even sad. How are you expected to pick one cat or dog to possibly adopt when you’re surrounded by so many that are just as adorable, and just as in need of a home? Creating a board with pictures of all the animals you have ready to be adopted is a great way to interest potential adoptive parents—without them feeling rushed, overwhelmed, or sad.

Upload a picture of each animal you have up for adoption to this board. In the pin description, include their name, age, breed, and their personality traits. Remember to keep the board fun and uplifting! The goal isn’t to make people feel bad that these animals don’t have a home, it’s to get them excited and eager to adopt!

adoptable dog on pinterest

Play around with fun names for this board, such as “Will Cuddle For Owner” or “Looking To Adopt A Human.”  Set yourself apart by writing the personality traits from the animals’ point-of-view! For example: “My name’s Buddy, I’m a 3-year-old beagle mix. In my spare time I enjoy practicing my howl, intimidating squirrels, and getting my belly rubbed.” For animals that have certain personality issues, be honest but sensitive. Saying, “I’m very loyal and protective, and I don’t like sharing my owner with anyone else,” is better than saying, “not a family dog.”

If your website has pages for each of the animals you have up for adoption, link the picture back to their page. If there’s one general page, instruct how to find that animal on your website. To make things really simple, you could include a “To find out more about me, call: (XXX) XXX-XXXX” at the bottom of each pin description.

Remember to include instructions about how to get in touch with your organization if someone is interested in adopting an animal. You can do this by including the best way to contact you in your Pinterest account description, as well as on each of your board descriptions.

“Adopted” Board

 adopted dog on pinterest

 Ask the people who have adopted animals from you to send you a follow-up picture. Upload those pictures to this board along with a short description of the animal’s adoption story. These stories are heartwarming and worth sharing. It will also show people that your organization truly cares about the animals that you place for adoption, and that you don’t just forget about them when they leave.

 “Wish List” Board

live trap on pinterest

 This is a great idea for all non-profit organizations. Create a board and fill it with things that your organization needs. This could be anything from dog food, kitty litter, and blankets for the animals, to water and hand sanitizer for the employees and volunteers!

“Animal Advocacy” Board


This board can be whatever you want to make it. You can pin inspiring stories about animals that have survived abuse, animals in the news, quotes about animals and animal rights, products that donate a portion of their proceeds to helping animals in need, anything you want!

“Pet Lovers” Board


 All pet owners have a special relationship with their furry friends. Pin anything animal or-pet related to this board! Pretty collars and leashes, cool water and food bowls, pet-related home décor (welcome mats, wall decorations, picture frames), pictures of celebrities with their pets, recipes for treats—anything a pet owner would appreciate!

These six boards are a great way to begin your Pinterest presence, and the opportunity to increase adoption and raise animal rights awareness is always worth it. So get on Pinterest and start pinning pictures of adorable animals right now!

 Guest blogger Michelle is an aspiring writer and animal lover. She has a passion for the Internet, specifically social media and blogging. She loves how social media connects people across the globe, and appreciates that blogging gives her the opportunity to voice her thoughts and share advice with an unlimited audience. She blogs at Socialwelove.

Readers: Do you follow animal welfare organizations on Pinterest?

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About crystalwayward

I live with two formerly wayward dogs. I care deeply about the environment, and I think gardening is a revolutionary act.

Posted on October 8, 2012, in Blogging, Cats, Dogs, Dogtography and tagged , , , , , , . Bookmark the permalink. 17 Comments.

  1. I think it’s a great idea that animal welfare organizations use Pinterest and for that matter they should use any and all forms of social media to get attention for their adoptable pets.

    • Agreed! I think a lot of rescue groups and shelters are definitely spreading their messages through social media. Unfortunately, many don’t have the resources to do so as effectively as they could. However, I hope these simple strategies will be inspirational to someone and end up helping save some pets. 🙂

    • Thank you! I totally agree with you, using social media (all forms) is a great way for animal welfare organizations to raise awareness about their adoptables! More shelters and rescue centers should utilize it!

  2. I love this! What a great way to share adoptables, shelter needs, and cute pictures!

  3. I actually have pinterest, but never use it! To me it feels like a tumblr, which I have as well…
    anyway, very great post! Looks like it might be very usefull for organisations. 🙂

  4. Great post!! I just started pinning about two months or so ago and find I am kind of addicted 😉

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