Machete Marketing: Poster Power

Since late last summer, we have been plastering this poster all over Kansas City. It was created by a talented designer friend of mine and is one of the foster dog marketing tactics we’ve employed to generate buzz about Charlie Machete.

If you have an adoptable animal, I highly recommend creating a compelling poster. Be sure to include information about the animal — name, weight, breed (if known) and an e-mail address and/or phone number where you can be reached.

Here are a few more tips on advertising your foster dog with posters:

  • Hang them anywhere you’re allowed to — coffee shops, diners, boutiques and vet offices.
  • If you have Moo cards or other business cards, drop off a little stack of them wherever you leave a poster.
  • Create the illusion of demand by tearing off one or two tabs with your contact information when you hang the poster.
  • Bring your own tape and thumb tacks when distributing posters.
  • Check on your posters every couple of weeks and replace them if necessary.
  • If possible, take your foster dog on poster runs. Make sure he’s wearing his adopt me vest.
  • Thank anyone who lets you hang a poster at their place of business.
  • Incorporate the digital version of the poster into your online foster dog marketing campaign. (More on that next week.)

Have you fostered a dog before? Did you advertise with posters? What tips would you add to this list?


About crystalwayward

I live with two formerly wayward dogs. I care deeply about the environment, and I think gardening is a revolutionary act.

Posted on March 9, 2012, in Fostering, Machete and tagged . Bookmark the permalink. 1 Comment.

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